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Buying Luxury Watches Online


With everyday we spend more and more time shopping online. Just to think about, even 15 years ago we only knew a traditional way of shopping – purchasing goods from a physical store. But today we can buy almost anything at a convenience of our own home and have almost anything delivered to our door steps in just a few days. FedEx and UPS guaranty the safe delivery of out purchases and website security systems assure the safety of our personal information.

Buying a watch is not as complicated as many people might think. However, there are some things you should be aware of before making this decision:


Speed. Make your selection. Enter your information. Then click a button. It's as easy as that. And all from your own computer siting on your own couch. Well, delivery takes time, but UPS or FedEx are going a great job delivering any item anywhere in a matter of a few days.

Convenience. Compare luxury watch shopping experience with shopping at a mall jewelry store or department store: you rush to get there, fight traffic, compete for parking, get shoved by crowds, endure pushy salespeople, suffer long lines at the register… By the time you get home with your purchase, you're drained. And if you need to return the item, you can look forward to going through this hassle all over again. Unless you like socializing with complete strangers, than traditional shopping experience is your only option.

Selection. Online Watch Stores have the capacity to offer a much wider selection of merchandise for sale in one place than either a traditional store or catalog. This means you can uncover some truly unique jewelry items you won't find anywhere else. In case if you can't make a choice (sometimes it happens), than you can always come back and it won't mean driving or standing inline.

Value. Because an Internet retailer has lower inventory and other overhead costs than a bricks-and-mortar retailer, these savings can be passed on to you, the consumer, in the form of great deals on the latest merchandise. We (online retailers) don't have to hire a skillful salesperson or decorate out store to make it more attractive. We just need to maintain our websites and keep out inventory in check; it does cost lots of money, but nearly as much as traditional stores.


Physical Contact. You don't actually see the watch, you don't have a chance to hold it in your hands or to try it on. However, most website offer high resolution pictures, sometimes even videos, list watch's measurements and it should give you an idea about what you'll get.

Warranty. Luxury watches sold online by “unauthorized retailers” - no exceptions. What it means is that in case if something goes wrong with your watch – we will have to fix it ourselves. But fixing luxury watches is our everyday business and this is something that we can do quite easily. And lefts face it – these watches are made to work for centuries; it is hardly unlikely that you will ever need to repair it in the near future.

Returns. In case if you changed your mind or don't like your new Swiss watch you will have to puck it up and return to us. Yes, it means keeping all the original packaging and packing the watch just the way you've got it. And yes, it means going to UPS or FedEx to drop it off. It could be a hassle, but I don't think it can be that complicated.

Bottom Line: If you want an affordable Rolex, Omega, or Breitling - we are here for you. We will not try to pressure you to buy something that you don't want and we will take it back if you don't like it. Purchasing an expensive watch is not any different that buying a toothbrush – the only thing that you'll have to do is to decide which one you truly want.

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