ABOUT US

Everyone today is trying to gain market share by making strong statements. The Internet is full of websites selling pre-owned Rolex watches claiming that they are the "number one source for Rolex watches", which is funny because we always thought that Rolex is the number one source for Rolex watches. There are multiple websites selling Rolex dials; again, some of them claim to be number one in Rolex dial refinishing.

INSTEAD OF PRESENTING YOU WITH A TYPICAL "ABOUT US" ARTICLE I’M GOING TO TELL YOU A BRIEF, BUT EDUCATIONAL STORY

A few weeks ago, my wife broke the screen on her smartphone. Although it was only a small crack, it still managed to get in the way of the camera, so we decided to fix it. We previously purchased insurance on this phone, but the deductible was $150 with an additional activation fee of $35. To cut down on costs, I decided to fix it myself. I thought, “I repair luxury watches for a living, this shouldn’t be too difficult.”

I purchased a repair kit on Amazon ($11) and watched multiple videos to prepare myself for this task. The process did not seem too complicated—heat the screen, remove it, and replace it. A few days later, the kit arrived on my doorstep and I was excited to finally be able to fix the phone—or so I thought.

After hours of wrestling with the phone, I realized that this process was definitely not as easy as I had once thought. Not willing to admit my own incompetence in phone repairs, I continued struggling.

About halfway through and looking at what I had done, I decided it would probably be wiser to seek professional help. A local repair shop gave me a $210 estimate and an online company asked for $75 for the same procedure. I liked the $75 price point but did not like the idea of shipping it to another state and waiting for it to arrive several days later, so I decided to continue working on the phone.

Another hour went by and in front of me was… a completely broken phone. I somehow managed to destroy the entire phone during the screen removal process. The insurance company refused to issue a replacement, the local repair shop gave me a $375 estimate to fix my mess, and the online company refused to help us entirely. All of this could have been avoided if I had just agreed on the $75 charge and waited a few days.

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THE MORAL OF THIS STORY IS TO LEARN FROM MY MISTAKES OR ELSE YOU MAY RISK DESTROYING YOUR WATCH AND SPENDING MORE MONEY THAN WAS NEEDED IN THE FIRST PLACE. LET US FIX YOUR ROLEX.



PROFESSIONAL SERVICE AND QUALITY GUARANTEED.

WHY CHOOSE US?

We do not claim to be the largest dial restoration service (see how we do it) in the world nor do we claim to be the cheapest one. However, we can guarantee that the quality of our products is just as good as Rolex SA.

Let us illustrate what we mean by showing you this picture.

 

The dial on the left is an authentic Rolex Datejust dial. The dial on the right is the same dial after it has been refinished in blue and with added diamonds. In the middle picture, you see the results of the same job but performed by our competition. We hope you can see the difference; in case you do not, allow us to offer this explanation.

FIRST OF ALL NOTE THE COLOR OF THE PAINT

Rolex dials are shiny; there is no discoloration on them of any kind. Looking at the dial in the middle picture, it is hard to tell what color it is supposed to be: it is an in-between color, neither silver nor cream.

SECONDLY, THERE IS A PROBLEM WITH HOW THE WORDS "ROLEX" AND "DATEJUST" LOOK

They remotely remind us of what they should look like on an authentic Rolex. Remember, the watch dial is the most visible part of your watch. If your dial looks fake, your whole watch will seem unauthentic. We have spent a long time developing our dial stamps to make them look like original Rolexes, and we are proud to say that our dials look no different than authentic Rolex dials

THE THIRD PROBLEM IN THE MIDDLE PICTURE IS THE ABSENCE OF THE "SWISS MADE" STAMP ON THE BOTTOM

The stamp may say "T-SWISS MADE-T" or "SWISS MADE", but these words are always present on the bottom of an authentic Rolex dial. We use only authentic Rolex dials for refinishing. We learned a long time ago that only genuine Rolex parts are compatible with authentic Rolex watches. Additionally, we use only natural diamonds, sorted and selected specially for your Rolex watch. Can our competition claim the same? We highly doubt it, but we invite you to be the judge by purchasing one of our custom Rolex dials to see the difference.

We are not a Wal-Mart of pre-owned Rolex watches. We give our undivided personal attention to every watch.